Ügyfélszegmentálás
Az AI csoportosĂtja az elĹ‘fizetĹ‘ket viselkedĂ©si jelek alapján — adathasználat, hĂvásminták, ĂĽgyfĂ©lszolgálati Ă©rintkezĂ©sek, fizetĂ©si viselkedĂ©s Ă©s eszközváltás — Ă©s szegmensspecifikus marketing- Ă©s megĹ‘rzĂ©si stratĂ©giákat javasol.
4,820
Subscribers
€62
ARPU
12%
Churn risk
Recommended Strategy
Loyalty rewards, early 5G access, premium bundles
Behaviour Profile
Power Users
Segment Size vs ARPU
Összes szegmens — Szegmens Overview
| Szegmens | Count | ARPU | Churn Risk | Strategy |
|---|---|---|---|---|
Power Users | 4,820 | €62 | 12% | Loyalty rewards, early 5G access, premium bundles |
Standard | 9,410 | €34 | 28% | Upgrade nudges, data add-ons, autopay incentives |
At-Risk | 3,120 | €28 | 71% | Retention calls, loyalty discounts, proactive support outreach |
Dormant | 2,240 | €14 | 84% | Win-back campaigns, minimal plan offers, usage incentives |
New Subscribers | 1,890 | €22 | 44% | Onboarding journeys, first 90-day usage campaigns, add-on trials |